Merchandise License Agreement Template

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Merchandise license agreement template. A merchandise license agreement describes the terms through which the owner of intellectual property notably in the form of a trademark service mark or copyright grants a party called the licensee the right to use the property for distribution marketing and sale this property is most frequently in the form of a fictional character or mascot a familiar logo film television show or a. The licensor will want to limit the territory to countries in which the licensee has a presence and may want to limit the channels of trade e g. The license agreement should specify the geographic areas and channels of trade in which the licensed merchandise can be sold. Typically the licensor and licensee put together the best written agreement so they can both profit.

Use the merchandising agreement document if. The licensor usually garners extra income and publicity while the licensee obtains a chance to benefit from an association with the licensor s properties. It is a written document that gives you the license for using the intellectual property and trademarked images on products that the merchandise sells. This merchandise license agreement the agreement is entered into as of december 1 2000 the effective date by and between mgm consumer products a division of metro goldwyn mayer home entertainment inc a delaware corporation and metro goldwyn mayer lion corp a delaware corporation collectively licensor on the one.

The agreement outlines how the licensor the party who owns the property will grant the license to use their property to the licensee the party who is using the licensor s property. Upstairs department stores mid tier department stores or mass market. Save sign print and download your document when you are done. To give you an idea of what s included in the kit we include the opening sections below.

A license agreement is the basis for every merchandise licensing transaction. More than just a template our step by step interview process makes it easy to create a merchandising agreement. This template kit provides a basic merchandise license agreement as well as explanatory background and instructions for filling out the template. If you have created a logo product or anything that could sell to the people you still need a merchandising agreement.

A licensing agreement is a document used by the owner of some form of intellectual property such as a logo photograph or song to give permission to some other individual to use that property.